NeuroLynQ is Shimmer's first complete solution, integrating both hardware and software, which has been developed for neuromarketing and consumer neuroscience applications. Within a single wrist-worn device, NeuroLynQ combines two of Shimmer's advanced technologies measuring two different physiological reactions; Heart Rate and Galvanic Skin Response - to allow for a much deeper insight into the complex emotional response of your audience to marketing material, advertising and other sensory stimuli,
Use NeuroLynQ for anything from small focus groups to large in-depth research studies and gain a deeper insight into the customer decision making process, and the emotional engagement of your audience by integrating real, quantifiable, actionable data to your research.
Eliminate the need for multiple costly and time consuming studies by capturing synchronized data from multiple participants in a single session. This data can be streamed live to the all new NeuroLynQ software or logged to an integrated 8GB SD card on board each NeuroLynQ device.
The NeuroLynQ solution integrates Shimmer hardware with an entirely new software application, which allows the user to visualize heart rate and GSR data in real-time without the need for further processing or advanced technical expertise. Live visualisation of both heart-rate and GSR data allows the user to observe fluctuations in data in realtime and highlight moments of interest as they occur.
The NeuroLynQ solution can be applied to a variety of different applications such as:
Stress Detection and Analysis
Relaxation Training and Psychotherapy
Affective Computing and Cognitive Factors Research
What marketer, sales representative or indeed any business professional hasn't wished that they could step inside the minds of their customers to see what they really think of their brand or their marketing materials. NeuroLynQ allows the user to harness the power of human emotion.